Ho Chi Minh City, Vietnam, September 8, 2024 / TRAVELINDEX / The 18th edition of the Ho Chi Minh City International Travel Expo (ITE HCMC 2024) took place from September 5 to 7, 2024, at the Saigon Exhibition and Convention Center (SECC). This year’s expo was particularly significant as it highlighted the theme, “Sustainable Tourism – Creating the Future,” reflecting a global shift towards responsible and eco-friendly travel practices. The event served as a vital platform for tourism professionals to connect, share insights, and explore innovative solutions to the challenges facing the industry.

ITE HCMC 2024 attracted an impressive array of participants, with over 400 exhibiting companies and 250 high-level buyers from more than 40 countries and territories. The expo anticipated welcoming over 25,000 visitors over its three-day duration, showcasing the resilience and ongoing appeal of Vietnam as a key player in the global tourism market. The event adopted a hybrid format, combining in-person interactions with digital participation options. This included 2D Online Booths and an Online Appointment Schedule, allowing international buyers and sellers to engage seamlessly, regardless of location.

Key Highlights

1. Sustainable Tourism Focus

The emphasis on sustainable tourism was a central theme throughout the expo. Various exhibitors presented innovative solutions and initiatives aimed at promoting environmentally friendly practices, protecting natural resources, and supporting local communities. This focus is particularly relevant as the global tourism sector continues to recover from the COVID-19 pandemic, with travelers increasingly seeking experiences that align with their values of sustainability and social responsibility.

2. High-Level Tourism Forum

A standout feature of ITE HCMC 2024 was the High-Level Tourism Forum, themed “NET ZERO Tourism – Creating the Future.” This forum brought together industry leaders, policymakers, and experts to discuss effective strategies and policies for sustainable tourism development. Key topics included the role of technology in promoting eco-friendly practices, the importance of community engagement, and the need for collaboration among stakeholders to achieve sustainability goals.

3. Digital Technology Integration

In recognition of the growing importance of technology in the tourism sector, ITE HCMC 2024 showcased the latest digital innovations designed to enhance visitor experiences and improve operational efficiency. The upgraded ITE HCMC app featured AI-powered matchmaking capabilities, allowing attendees to connect with relevant partners based on their interests and business needs. Additionally, QR code scanning facilitated seamless interactions between exhibitors and visitors, streamlining the networking process.

4. B2B Meetings and Networking Opportunities

The expo provided a robust platform for business-to-business (B2B) meetings, facilitating over 10,000 scheduled interactions between international buyers and local tourism stakeholders. This initiative aimed to expand market reach and foster valuable partnerships, enabling local businesses to showcase their offerings to a global audience. The B2B meetings were instrumental in driving sales and promoting Vietnam as an attractive destination for international travelers.

5. Experiential Activities

ITE HCMC 2024 offered a rich array of experiential activities designed to engage participants and showcase the diversity of Vietnam’s tourism offerings. Attendees had the opportunity to participate in seminars and workshops that covered topics such as cultural heritage tourism, culinary experiences, and adventure travel. These activities not only provided valuable insights but also highlighted the unique experiences that Vietnam has to offer, from its stunning landscapes to its rich cultural heritage.

The Future

The outcomes of ITE HCMC 2024 are poised to have a lasting impact on Vietnam’s tourism landscape. The expo aligns with the country’s ambitious goal of welcoming 70 million international visitors by 2030, while also aiming to contribute 17-18% to the national GDP through tourism. By prioritizing sustainable tourism practices, Vietnam is positioning itself as a leader in the industry, appealing to a growing segment of travelers who prioritize eco-conscious choice.

The 18th Ho Chi Minh City International Travel Expo (ITE HCMC 2024) not only served as a vital networking platform for industry professionals but also reinforced Vietnam’s commitment to sustainable tourism. By fostering collaboration and innovation, the expo aimed to create a resilient and attractive tourism environment for both domestic and international travelers. As the industry continues to evolve, ITE HCMC 2024 has set the stage for a future where tourism can thrive in harmony with environmental and cultural preservation, ensuring that Vietnam remains a premier destination on the global stage.

With its focus on sustainability and digital innovation, ITE HCMC 2024 has undoubtedly paved the way for a brighter future in tourism, where responsible travel practices become the norm rather than the exception.

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