About the Sanya Tourism Board
The Sanya Tourism Board (STB) is a statutory institution launched by the Sanya Municipal People’s Government. Fulfilling the mission entrusted by the state to Hainan FTP to boldly experiment and explore, STB aims to comprehensively enhance the competitiveness and reputation of Sanya as an international tourism destination and become an important platform for efficiently serving the construction of an international center for tourism and consumption in Hainan.

The STB makes tourism promotion plans for Sanya, collaborates with tourism-related enterprises for joint marketing, and carries out such functions as MICE industry development, overseas route development, large-scale activity planning, and business development centered around the six major elements of tourism, such as food, accommodation, transportation, sightseeing, shopping, and entertainment, thus ensuring both city brand promotion and the boost of tourism consumption.