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PATA Confident that Asia Will Play Pivotal Role in Tourism Growth in Asia Pacific
PATA CEO Noor Ahmad Hamid points out that, “While most destinations within the Asia Pacific region are rebounding strongly and moving closer to pre-pandemic levels, this forecast report highlights the significant changes as experienced by the individual destinations. Therefore, it is important to understand this trend which will impact the future growth for respective destinations as compared to the overall region.”
Under the medium scenario, international visitor arrivals (IVAs) to Asia Pacific are expected to increase from 619 million in 2024 to 762 million in 2026, with a recovery rate of 111.6% compared to the 2019 level. Asia will lead the recovery, with visitor arrivals reaching 564.0 million, followed by the Americas with 167.7 million and the Pacific with 30.4 million by 2026, highlighting the region’s resilience and growing potential as a travel destination.
In interpreting the Asia Pacific Visitor Forecasts 2024-2026 report, it is crucial to note that the data should not be viewed holistically, as destinations are undergoing recovery at varying paces. Each destination has its unique dynamics, contributing to diverse percentage changes in international visitor arrivals. For example, while numerous Pacific destinations are experiencing robust recovery, their numerical figures understandably differ in scale when compared to larger destinations globally. In analysing the forecasted growth, it becomes evident that understanding the nuanced recovery patterns of individual destinations is imperative for a comprehensive perspective on the evolving landscape of tourism in the Asia Pacific region. PATA emphasises the significance of observing the specific recovery rates and trends for each destination, as they shape the overall narrative of the region’s tourism resurgence.
Out of 39 destinations covered in the report, 34 are predicted to recover to pre-pandemic levels, with Japan and the Maldives topping the fastest-recovering destinations chart. Japan is forecast to welcome 49.3 million visitors by 2026, which is 155% more than the 2019 number. The Maldives is expected to host 2.5 million visitors, indicating a 148% recovery rate to pre-pandemic levels. With this in mind, the visitor arrivals recoveries in the region call for appropriate destination management strategies.
China, the US, the UK, and Australia are expected to maintain their leading positions as major source markets of IVAs to the Asia Pacific region, all of which are forecast to recover to pre-pandemic levels by 2024, fuelled by their economic growth potentials.
Noor added, “The ramifications for destination marketing organisations (DMOs) to be more agile, flexible and robust to quick changes in the marketplace, especially output from the source market will play a crucial role on which destination will perform better than the other in the coming years. Destination marketeers and policy makers must understand that what they do in 2023, might no longer work from this year onwards, as the travel market shifts expeditiously while consumer buying power depends very much upon user-generated content (UGC). In this regard, understanding the PATA forecast report, which takes into consideration various key factors such as economic indicators, travel capacity, etc., will be crucial.”
What you will learn from this report:
– Forecast international visitor numbers for Asia Pacific between 2024 and 2026 by destination region, sub-region, and destination, highlighting changing opportunities in the post-COVID era;
– Forecasts and growth patterns for 39 individual destinations facilitating the development of appropriate strategies over the next three years; and
– Highlights of the key source markets within each Asia Pacific destination region over the forecast period of 2024 to 2026.
The PATA Asia Pacific Visitor Forecasts 2024-2026 is now available at www.pata.org/research-q1v63g6n2dw/p/asia-pacific-visitor-forecasts-2024-2026
PATA members have exclusive on-demand video access to the forecast related webinar, “The Scientific Crystal Ball: Forecasting the Future Tourism Market” and related PowerPoint presentations, which was held on Wednesday, February 7, 2024. The webinar includes expert panellists from The Hong Kong Polytechnic University (PolyU), Euromonitor International, Mastercard, and Amadeus. The speakers contributed invaluable insights on travel trends for the coming years, key factors driving tourism recovery, and various aspects of the Asia Pacific international visitor numbers forecast from 2024 to 2026.
About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, which includes government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as thousands of young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism of the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has an official office in Beijing.
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