Bangkok, Thailand, September 20, 2024 / TRAVELINDEX / Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, has partnered with Nobu, the legendary and world’s fastest-growing luxury lifestyle brand, to open “Nobu Bangkok”, which also marks the world’s highest Nobu restaurant located atop “EA” Rooftop at The Empire. This new culinary destination offers an unparalleled dining experience, showcasing the unique blend of traditional Japanese cuisine mastered by the renowned Chef Nobu Matsuhisa, co-founder of Nobu. Nobu has revolutionized the global culinary landscape for over three decades, starting with the remarkably successful first branch in New York, which since then has expanded worldwide. Now, Nobu Bangkok opens its doors in the heart of Bangkok, offering breathtaking 360-degree views both day and night of the vibrant city, Chao Phraya River, and the lush greenery of Bang Krachao’s splendor. This dynamic venue will attract Nobu enthusiasts around the world to Thailand, and strengthen Bangkok’s position as a global culinary dining experience and lifestyle destination.

• Nobu Founders, together with AWC, performed a traditional sake ceremony on the rooftop, celebrating the opening of the world’s highest Nobu restaurant with breathtaking 360-degree view of Bangkok.
• Signature dishes and exceptional service are brought to Bangkok to offer an unparalleled dining experience in the unique Nobu style, with various exquisitely designed and distinctive dining spaces.

The founders of Nobu Hospitality said, “We are thrilled for our new venture with esteemed partner, AWC, in the unveiling of ‘Nobu Bangkok’—the world’s highest Nobu restaurant on the iconic ‘EA Rooftop at The Empire’ amidst vibrant and dynamic capital city of Bangkok with rich cultures and treasured traditions. All global food enthusiasts can take the ultimate pleasure of savoring Chef Nobu’s renowned dishes while enjoying a diverse experience from the stunning setting, dining in private ambiance, sipping drinks at the rooftop bar, or hosting memorable gatherings while overlooking the cityscape and the winding Chao Phraya River. We hope our guests will find this experience truly like no other, and we look forward to bringing many more exciting projects in the future.”

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), with the commitment to strengthening Thailand as a global sustainable tourism destination by creating ‘EA’ Rooftop at The Empire as the new largest lifestyle rooftop landmark of Thailand said, “We are delighted to this partnership with our global partner Nobu in continuing the legendary experience by opening ‘Nobu Bangkok’ at ‘EA’ Rooftop at The Empire today. Together, we aim to create ‘EA’ as a global culinary lifestyle destination, featuring an exceptional atmosphere and distinctive design, set against the backdrop of Bangkok’s breathtaking 360-degree views. With exclusive dishes specially curated by Chef Nobu for this occasion, every moment promises visitors a memorable experience, from global events to a spectacular wedding, or a private party, as well as a product launch that will impress all guests. AWC believes that the opening of ‘Nobu Bangkok’ will be the major highlight for ‘EA’ project that will become a part of Bangkok’s journey toward a premier global destination for gastronomy and sustainable tourism.”

“Nobu Bangkok” is a masterpiece of design, crafted by Rockwell Group, the world-renowned architecture and design firm from New York City. Inspired by Bangkok’s natural and urban landscapes, the design concept references three distinctives of Urban, River and Mountain from the map of Thailand. The interior and decoration blends Thailand’s artisanal techniques with traditional Japanese original arts together with alluring golden shades ambience. Every detail is meticulously crafted to reflect Bangkok’s vibrant culture and Nobu’s culinary innovation. The 57th floor offers intimate dining with Japanese and Thai tearoom-inspired spaces and an outdoor terrace for hosting events. The 58th floor features a glowing onyx sushi bar and a mirrored ceiling, meanwhile Nobu Rooftop Bar stuns with infinity pools, a monumental arch, and a boomerang-shaped bar.

The menu at Nobu Bangkok blends traditional Japanese ingredients and techniques with Peruvian flavors, inspired by Chef Nobu’s time working in Peru. The result is a unique Japanese dining experience, featuring exquisite signature dishes like Black Cod Miso, Yellowtail Jalapeño, and Toro Tartare. These dishes evoke Chef Nobu’s extensive culinary journey and his signature style.

Experience the unparalleled dining experience of “Nobu Bangkok,” the world’s highest Nobu restaurant, located on the rooftop of “EA” Rooftop at The Empire, a new landmark in the heart of Bangkok. This new luxurious destination offers breathtaking views of the Chao Phraya River, setting the stage for an unparalleled dining experience. It is now officially open, inviting you to experience the magic of Nobu Bangkok.

About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (AWC) is Thailand’s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces.  Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, InterContinental, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, Phenix, and Tawanna Bangkapi, and 2) Commercial buildings including the famous ‘The Empire’ and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the reConcept, The GALLERY and other projects.

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