Translated as “Ideal” in Korean as well as following the first two words of chef Steve’s Korean name, “Lee, Sang”gun, “I-Sang" holds a deep significance for Chef Steve, symbolizing his ideals, philosophy, and culinary direction.

"Whenever I find new or unfamiliar ingredients or dishes, I cannot help myself imagining them how to combine it with Korean flavors” – says globetrotting Chef Steve who picks the biggest joy of travel as a discovery of new tastes and merging it with his hometown flavor.